Think about the last time you were walking through an mall and walked right past a store only to have to backtrack and then you only see a little sign in the air. Now think about all of those a frame signs that caught your attention for stores you didn’t know even existed. This sign is a small price to pay for a lot of advertising. It weighs almost 20 pounds empty, but you can add sand to make it even heavier if you plan on using it outside in the wind. One downside is you still have to buy some 24″x36″ signs to put in it.